Overview
This article outlines how Admins can utilize SafeBase's branding customization options to ensure that their Trust Center meets their brand guidelines and marketing team's requirements.
Important note: Advanced color settings are available on Enterprise plans. Custom fonts are available on All Access plans.
Find your branding settings
Open the Trust Center Editor.
Select Settings in the top right.
Appearance Settings
From the Trust Center Editor, open the Appearance tab. This is the default tab. All branding settings are here.
Customize the primary color by entering an RGB, HSF, or HEX value. You can also select the eyedropper icon to choose a color from anywhere in your browser. The Primary Color setting specifically affects accent elements such as button backgrounds and the top frames of specific sections, but it does not change the entire page background.
Select your primary colors, light vs dark mode, and font.
In the Theme section, you can set your primary color, select dark vs light mode, and choose the desired font for your Trust Center.
Primary color
Set your primary color by entering an RGB, HSF, or HEX value or by selecting the eyedropper icon to pick a color from anywhere in your browser.
Note: Enterprise plans also get advanced color settings for finer control of the full palette.
Light and dark mode
All plans use Light Mode by default. If your brand calls for a darker palette:
Select Dark Mode.
Select Save.
SafeBase automatically applies a dark color palette to your Trust Center.
Typography
Every plan can pick from the built-in font list, provided by Google Fonts. All Access plans can also upload their own.
Select the desired font in the dropdown option.
To upload a custom font:
Turn on the Use your own custom font toggle.
Upload a
.woff,.woff2,.ttf, or.otffile.
Set the title, banner, and footer
Trust Center Title
The title appears on your public Trust Center, to the right of your logo.
Note about title change:
SafeBase shows your organization's name followed by your title, such as "Acme Trust & Compliance." Don't type your organization name in the title field, or it will appear twice ("Acme Acme Trust & Compliance"). Your organization's name comes from your account, so only Support can change it. To request a change, contact Support.
Trust Center Banner
Choose one of three sizes:
Medium: includes a line of additional info in the banner.
Small: removes the additional info.
None: no banner.
Custom Footer
Add a footer using Markdown or the Rich text option. You can include the links and copyright text from your marketing site, or extra contact information.
Upload your logo and images
Use the Brand section to update or add your logo, favicon, and Open Graph image.
Use the file types and sizes below.
Item | Where it appears | File type | Size |
Logo | Top of the public Trust Center |
| 170 px wide by 30 px high |
Favicon | Browser tabs and favorites |
| 16 x 16 px or 32 x 32 px |
Open Graph image | Preview when the link is shared in Slack or on social platforms |
| 1200 px wide by 627 px high |
Logo
The best practice for uploading logos is to use a high-resolution .png with minimal whitespace. To update the logo, the logo can be dragged and dropped into the modal. The image should be 170px wide by 30px high.
By default, clicking your logo takes visitors to your organization's website. To send them to a different page, first turn on the Link logo to a custom URL option, then enter the URL you want.
Favicon
The favicon is what displays on browser tabs and when a user favorites a Trust Center. The favicon must be a square (16px x 16px or 32px x 32px) .ico file. If you are unable to generate an .ico file natively, there are many free online converters.
Open Graph Image
The Open Graph Image is the image that will be displayed when a user posts a Trust Center's link on a social platform, or messaging tool, e.g., Slack.
Files accepted: .png, 1200px wide by 627px high
Example in Slack:
Brand Banner Image
The Brand Banner Image allows admins to set a background banner image for the public-facing Trust Center.
For multi-prod customers, a different banner can be created for each product.
SafeBase recommends using a banner with only images or graphic designs. Words or logos will look cluttered behind the Trust Center content.
Files accepted: .png, .jpeg, and .svg, 1280px wide by 350px high
Example:
Color Palette Best Practices
A simple, yet very important, check is to ensure that there is a good contrast ratio between the colors on the Trust Center, especially between text & the color behind the text.
A good contrast ratio is a good indicator that your Trust Center can be easily read by a majority visitors.
The Web Content Accessibility Guidelines (WCAG) international standard recommends:
A minimum contrast ratio of 4.5:1 for small text (3:1 for large text)
Enhanced criteria recommends a contrast ratio of 7:1 (4.5:1 for large text)
Use this website to measure the contrast ratio of selected colors.
There are 3 color selections to be made for the background colors of the Trust Center. They are listed in ascending order from what color will be presented minimally to what color takes up the most space on the Trust Center.
Choosing the Primary Color.
This accent color will draw the most attention on the Trust Center. Organizations may want to choose a bolder or brighter brand color for this color selection.
Choose the Card Background Color.
Ensure the card background text color has a good contrast ratio with the primary color.
Choose the Background & Header Color.
This color will take up the most space on the Trust Center and is most visible. Ensure that the card background text color has a good contrast ratio with the primary color here.
Choose the Text Color.
Ensure the text color has a good contrast ratio with the card background color.
Choose the Link Color.
This color should not be the same color as the text color.
It is recommended that there are two differentiators between the link and standard text to imply that the link is clickable (ie, different color & underlined).
Choose the Button Text Color.
Ensure the button text color has a good contrast ratio with the primary color.