Overview
Teams can use the templates listed below as customer announcements when launching a Trust Center used via email or Slack.
It is highly recommended that they be customized to align with the organization's unique voice.
Engaging customers early on will help stress a commitment to transparency and the hope of building long-lasting trust with them.
Template One
Purpose: Announce the Trust Center launch and create excitement for the new tool.
Audience: Existing Customers - does not have to be a security contact.
Subject: Announcing the launch of our Trust Center!
Email Template:
Email Template:
Hello [CUSTOMER NAME],
We have an exciting update to share! Our team has developed and launched a Trust Center, which is a secure platform that automates the security review process.
What does this mean for you?
Instead of (insert a sentence about your existing process here), our Trust Center enables us to seamlessly share our security posture, including all of our security and compliance documentation.
We believe that transparency is key to building customer trust, and that's why we are committed to providing easy access to information through our Trust Center.
We would like to invite you to check out our Trust Center by visiting [trust.companyname.com.]
While you're there, we recommend that you click the subscribe button at the top of the page. By subscribing, you will receive real-time updates on important changes within our security program.
We are thrilled to share this with you. If you have any initial questions, please do not hesitate to let me know!
Best,
[YOUR NAME]
Template Two
Purpose: Getting ahead of security questions during renewal conversations
Audience: Customers w/Renewal 90 days out
Subject: Announcing our Trust Center!
Email Template:
Email Template:
Hi [CUSTOMER NAME]
As your renewal approaches, I'd like to address potential risk assessments proactively. Please visit [trust.companyname.com] to explore and share the Trust Center with your security team.
Our Trust Center outlines the high-level details for several of the frameworks, regulations, and certifications that apply to our company and its products and simplifies the sharing of critical security and compliance documentation, serving as our primary resource for all security-related matters.
We are excited to continue our partnership with [CUSTOMER NAME]. Any initial questions? Feel free to reach out!
Best,
[YOUR NAME]
Slack Template
Channel: Shared Customer Channel
Slack Message:
Slack Message:
Hi Team - I wanted to give you an update on a project we have been working on. Our Trust Center outlines the high-level details for several of the frameworks, regulations, and certifications that apply to our company and its products and simplifies the sharing of critical security and compliance documentation, serving as our primary resource for all security-related matters.
Please visit [trust.companyname.com] to explore and share the Trust Center with your security team. While you're there, we recommend that you click the subscribe button at the top of the page. By subscribing, you will receive real-time updates on important changes within our security program.
Let us know if you have any questions!