Overview
During mergers and acquisitions (M&A), it can be tempting to cancel an existing SafeBase Trust Center contract and start fresh with the acquiring company. While this may seem straightforward, shutting down a Trust Center creates major risks:
Lost documentation and engagement history
Disrupted sales cycles and stalled deals
Confusion for prospects and customers who lose access to your security posture
The better approach: keep your Trust Center active throughout the acquisition and transition it over time.
Benefits of Keeping Your Trust Center Live
Business continuity: Customers and prospects don’t lose access to documentation.
Sales velocity: Deals keep moving with uninterrupted access to your Trust Center.
Transparency: Communicate clearly during an uncertain transition period.
Efficiency: Reduce repetitive requests and manual review work.
Future-proofing: Use AI Questionnaire Assistance to automate responses, even as policies evolve.
How to Manage a Trust Center During M&A
Keep the Trust Center active
Do not cancel the contract. This prevents data loss and disruption.
Communicate updates
Update the Overview section with acquisition messaging.
Add an FAQ or announcement card about the transition.
Post updates so prospects/customers know what’s happening.
Transition gradually
Update branding, contracts, and URLs over time.
Enable Multi-Product Trust Centers if multiple business units need separate hubs.
Leverage automation
Use AI Questionnaire Assistance to streamline reviews and reduce manual work while teams focus on integration.
Example Scenario
Month 1: Update Trust Center with acquisition details and FAQ card.
Month 2: Sales continues closing deals using SOC 2 and pen test reports.
Month 3+: Begin layering in acquiring company frameworks.
Month 6: Rebrand Trust Center to reflect the new company.
Outcome: Zero churn, accelerated deal velocity, and smooth customer experience.
Example Company
Take a look at SafeBase's Trust Center and how we managed our own M&A with Drata, including the use of Multiple Product pages and Trust Center Updates.
FAQs
Q: What happens if we cancel and restart?
A: You risk losing all existing documentation, data, and engagement history. Sales cycles may stall and customers lose access to your security information.
Q: Can we use one Trust Center for both companies?
A: Yes. SafeBase supports Multi-Product Trust Centers, allowing you to manage multiple product lines or business units in one platform.
Q: How can we keep customers informed?
A: Use the Trust Center’s Overview section, custom cards, and update feature to share acquisition details and timelines.
Q: How does AI help during this process?
A: AI Questionnaire Assistance automates repetitive security reviews, freeing your team to focus on higher-value integration work.
Key Takeaway
Shutting down your Trust Center during M&A is like turning off the lights when customers need clarity most. Keeping it live ensures continuity, accelerates deals, and preserves trust.
👉 Contact SafeBase Support if you need help managing your Trust Center during an acquisition.